From January to December 2007 we worked on a book, edited by Rock the Vote, entitled Mobilizing Generation 2.0: A Practical Guide to Using Web2.0 Technologies to Recruit, Organize and Engage Youth. As of April 18th 2008, it's in print and available. Get yours today! Book summary from the back cover: "This practical guidebook is a must-have for every nonprofit and political organization interested in reaching youth. The book clearly and concisely details the ways in which new media has been used successfully –and unsuccessfully– to recruit, organize, and engage young people. Importantly, it ties online efforts to offline action."

"Young voters, in increasing numbers, are tuning in and taking charge. This book is a great look at how to reach them more effectively."
- Congressman George Miller, Chairman of the House Education and Labor Committee

"If you are a concerned citizen, a nonprofit, an educator, an activist, and you want to know how to connect digital natives to civic life and politics, Ben Rigby's excellent book -- full of real-life examples and step-by-step how-to (and equally important, why-to) instructions -- is a great place to start."
- Howard Rheingold, Author of Smart Mobs

"Ben Rigby has pulled together the ultimate up-to-date guide to using social media for political organizing. How to blog, why to wiki and when to social network: it's all here."
- Micah Sifry, Co-Founder, Personal Democracy Forum and TechPresident

"While there has been a lot of talk about Web 2.0, there have been few attempts to clarify what that means, its potential for civic engagement, and, most importantly, how it works in real life.  This guide fills that gap by providing concrete information about a wide range of new technological tools that can and do provide people, especially young people, the power and opportunity to make their voices heard and participate more meaningfully on the issues they care about."
- Cynthia Gibson, Cynthesis Consulting, and author of From Inspiration to Participation- Strategies for Youth Civic Engagement and Citizens at the Center: A New Approach to Civic Engagement.

"Ben Rigby helps the people working hard to make change -- no matter where they work -- to make sense of the vast array of technologies available to actually connect to youth in ways that will that will engage them, involve them and help to get things done."
- Marnie Webb, Co-CEO, TechSoup / NetSquared.org / ext337.org

"This book is an invaluable resource for any organization seeking to successfully engage youth using emerging web technologies."
- Anthony S Jennings, Web Site Specialist, Service Employees International Union.

"Mobilizing Generation 2.0 deftly chronicles the ways in which techno-powered 'digital natives' are changing political communications in the United States, democratizing the process along the way. Attention politicos: don't miss an opportunity to engage young voters in 2008."
- Julie Germany, Director, Institute for Politics, Democracy, & The Internet

“Ben Rigby understands the mindset of those of us in the nonprofit world – we do not have enough time, money or human resources to experiment with each web 2.0 technology but we understand how critically important it is for us to learn these tools to attract a new generation of donors, activists, and staff. This book clearly explains new technologies, best practices, and common challenges to help us evaluate their effectiveness when appealing to our constituents.”
- Rebecca Hankin, Director of Marketing, International Rescue Committee

“Whether you’re a for-profit, a non-profit, a one-person show or a multinational corporation, there’s something in this book for you. Ben Rigby neatly unpicks the family of Web2.0 technologies and guides the reader through the many ways they can be applied in a range of activities on the ground. This book is long overdue.”
- Ken Banks, Founder, kiwanja.net

“Nothing will ever replace the importance of face to face, peer to peer outreach when it comes to engaging any voter. Technology has the opportunity to *enhance* those interactions, and Ben Rigby's important new book gives campaigns around the country the tools they need to deepen relationships through technology. This book is an essential guide in the next wave of political campaigns and youth outreach.”
- Ben Unger, Former National Field Director for the PIRGs.

"The next generation is online and waiting for their chance to make the world a better place.  Mobilizing Generation 2.0 is an outstanding field manual for all nonprofits who want to engage tomorrow's citizens today and create change in their communities."
- Holly Ross, Executive Director, NTEN: The Nonprofit Technology Network

"Anyone interested in learning the who, what, where and how of mobilizing youth for social and political change needs to read this book.   Web 2.0 is where it’s at -- and this book will get you there in a clear, practical, and user-friendly way providing the tools to engage, interact and empower young people to change the world."
- Meredith Blake, Founder & CEO, Cause & Affect & Former EVP at Participant Productions

Table of Contents:

Acknowledgements
Forward by Rock the Vote
About the Author
About Rock the Vote
Introduction
Chapter 1: Blogging
Essay by Beth Kanter
Interview with Evan Williams
Chapter 2: Social Networking
Essay by danah boyd
Essay by Fred Stutzman
Chapter 3: Video & Photo Sharing
Interview with Steve Grove
Essay by Jonah Sachs
Chapter 4: Mobile Phones
Essay by Seth Godin
Essay by Zack Exley
Chapter 5: Wikis
Essay by Martin Kearns
Chapter 6: Maps
Interview with Jason Fried
Chapter 7: Virtual Worlds
Interview with Mitch Kapor
Essay by Katrin Verclas
Conclusion